Trade Show Help & Advice

Understanding a Trade Show Floor Plan

I know from personal experience that many people struggle with interpreting the floor plan. This is important so I will start with a brief explanation of the basic elements that will be common to most types of plan that you are likely to encounter.

The illustration on the left is a single block of four stands taken from the main plan. The drawing shows the following information: the size of the stand in meters along the top and left sides (this may also be in feet), the stand number in the top left corner of each block and the basic cost of each stand in USD.

So for example, stand number 20 is 5 meters by 3 meters, it is open on two sides (a corner stand) and will cost you $1635. It has two back walls with a total of 8 meters of wall space.

Different layout possibilities...

The floor plan is only lines on paper and a degree of flexibility is usually allowed by the organizer. This means that you can alter the layout to build a stand with the size, shape and orientation that best suits your needs. Here are some of the possibilities, together with any drawbacks and benefits:

Inner Stand. This has the benefits of plenty of wall space and its easy to manage with just a single frontage.

It only faces onto one gangway so has less prominence than the stands below.

End Stand. This is open on three sides and faces three different gangways so you will have a high exposure to visitors along a total frontage of 15 meters. It has the disadvantage of having a low amount of wall space. Security is more difficult with visitors approaching the stand from three different directions.

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