Free Trade Show
Help and Advice...

Taking Part In A Trade Show Can Be Risky... Don't Leave Your Success To Chance!

        
At just about every trade show I’ve organized over the past 15 years, at least one of the exhibitors has stood in my organizers office ranting and raving about a problem they’ve encountered. A few of them have even threatened me with physical violence.

Me! friendly, mild mannered, softly spoken, laid back.....

Why? Without exception it was combination of two things. Firstly, a trade show is a stressful environment made worse by having tight deadlines. Secondly, they didn’t read the trade show manual.

Typical complaints will be: ”I need a glass cabinet and there are non left” or ”The security guards have stopped me breaking my stand down an hour early” and “My stand’s too dark, the hall lights aren’t bright enough”... plus a hundred others in a similar vein.

However, the saddest complaint of all is, “I’m not coming next year... I’ve just not written enough business”.

If you properly prepare yourself in advance, you can avoid all of this stress and ensure that you will have a pleasurable and profitable trade show.

Here are some things you really need to know, well before your next show:

   Where is the best place to locate your stand? I have studied traffic flow around trade show halls and you will be amazed at the results! Learn what areas attract the most traffic and where to avoid like the plague!

   How to make sure your trade show is profitable and why you should never rely soley on the organizers to bring in your customers.

   How to work out what type of stand / booth is best for you. What size do you need? What are the advantages and disadvantages of a corner stand, end stand, island site or inner block? Is it best to use shell scheme or space only?

    Learn how to read and interpret the floor plan with fully illustrated examples.

   A trade show can be expensive... learn how to keep your costs to a minimum without sacrificing any quality in your presentation.

   Avoid the 10 Cardinal Sins - how many of these mistakes are you making?

   There are many types of shows and exhibition... learn which will produce the best results for you.

   Staff training is a vital aspect of stand management. Your image is more than just some pretty graphics. Teach your staff the basics and it will really pay you dividends.

...and so much more!

I've been organizing national and international trade shows, public shows and seminars for the past 15 years. The essence of what I have learned is distilled here... at the Trade Show Center.

You can learn from the triumph and tragedies of others, to ensure your success.

A Trade Show attract the most dedicated enthusiasts and the most committed professionals. From them you can:

   Make sales
   Gather feedback
   Launch products
   Sell off stock
   Increase your lifetime customer database

You can talk face to face with those that use and buy your products and services, in an atmosphere designed to be conducive to doing business. You can stand on equal terms with your biggest business rivals and outshine them. And take your business to a new level! I have seen it happen many times.

What other form of marketing gives you all of this (and more)?

Sadly the majority of businesses who take part in trade shows fail to take full advantage of the opportunities presented. Mainly because they have never taken the trouble to learn how to avoid the pitfalls and capitalize on the opportunities.

Let me show you how to take home more profit out of every trade show that you take part in. And how you can avoid the stress, overspend and pitfalls that are waiting to catch the unwary.

David Williams - Trade Show Consultant